Driving Telecom Evolution: Automation, AI, and 5G Insights from Spirent at MWC 2024

By :

MWC2024-Barcelona Entrance 1200x628

Spirent experts discuss emerging trends in technology disruption and the ever-evolving landscape of telecommunications – with AI, automation, and 5G emerging as key themes – and Spirent’s role in fostering success in those areas, and more.

Mobile World Congress (MWC) 2024 kicked off with enthusiasm and anticipation as industry leaders gathered to explore the latest trends and innovations. Among them were Steve Douglas, Head of Market Strategy, and Eric Updyke, CEO of Spirent Communications, who shared their insights on the current state and future vision of the telecom industry.

MWC showcased the dynamic landscape of telecommunications, with AI, automation, and 5G emerging as key themes. Steve highlighted the industry's focus on transitioning to 5G standalone, enabling new services like Voice over New Radio (VoNR) and private networks. Meanwhile, AI, though in its infancy for telcos, holds promise for fostering innovation in industries beyond telecommunications, with next-gen data centers enabling the transformation.

Spirent's evolution mirrors the industry's progression. Eric emphasized their commitment to providing comprehensive solutions and services to address emerging customer needs amid accelerating technology disruption. Spirent’s emphasis on automation has enabled greater agility and efficiency for their clients amidst increasing complexity.

Spirent's diverse portfolio spans from chipset vendors, transceiver manufacturers, network equipment vendors, service providers, and hyperscalers, to enterprises, reflecting the breadth of their expertise in testing and assurance across the telecommunications ecosystem. Automation lies at the heart of their solutions, empowering clients to accelerate innovation and deployment.

Looking ahead, the conversation delved into the future waves of technology, including the eventual transition to 6G and the integration of satellite networks. The discussion also touched on the expansion into verticals such as financial services and private 5G networks, signaling new opportunities for Spirent and its clients.

At MWC, the spotlight remained on emerging technologies and the quest for reliable, efficient networks. For Spirent, navigating the complexities of this ever-evolving landscape becomes not just a challenge, but an opportunity for growth and innovation.

Watch the full conversation右矢印アイコン




Evan Kirstel


通信業界とITの分野で30年にわたり大企業向け営業、提携、マーケティングを担当してきたEvanは、モバイル、ボイス/ビデオ/ウェブの連携、クラウドテクノロジーに関する豊富で実用的な知識を含め、統合通信、提携、CX領域で得られるチャンスについて独自の見解を携えています。彼は新興のクラウドとモバイルテクノロジーと、市場の集約化の動きを理解しており、大企業やサービスプロバイダーへ破壊的テクノロジーを販売しマーケティングする豊富な実績を持ちます。Evanは合計で50万人を超えるソーシャルメディアのフォロワーを持ち、Brand24から最も魅力的なデジタルマーケターの第4位に認定されています。Intel、3M、AT&T Business、Qualcomm、HPE、Telefonica、Samsung、Citrix、UIpath、Dell、EricssonなどのB2Bテクノロジーブランドと契約し、モバイル、ブロックチェーン、クラウド、ヘルステック、IoT、AI、デジタルヘルス、暗号化、AR、VR、ビッグデータ、分析、サイバーセキュリティを含む様々な市場セグメントで、こうした企業がソーシャルメディアの威力を活用して可視性と拡張性を最大限に高められるよう支援しています。