Operationally assure 5G revenue opportunities
The billion-dollar 5G economy is coming, and it will be powered by new services, markets and customers. A recent study by Ericsson and consultancy firm Arthur D. Little estimates that communications service providers could draw 34% more revenue from 5G-enabled market opportunities by 2026.
Successfully capturing your share will challenge nearly every operational process. It will be just as complex as delivering 5G technology innovations or designing the networks that support them.
So what can be done now to lock in all of these promising opportunities? Are stakeholders truly ready to capitalize? The answer lies in operational agility.
Operational agility is key to unlocking 5G revenues
To support new markets and customers, 5G will demand new operational solutions – not merely tweaks to existing approaches. A new breed of agile and automated service assurance solutions will rise to assure multi-domain 5G services and new value-add capabilities like domain self-management and differentiated services.
New business models can be powered by this new breed of 5G service assurance, including slice-as-a-service, service insurance for mission critical services, self-managed multi-tenancy and federation, and security as a service.
But as opposed to today’s static, high-volume services, these new service assurance solutions must support highly-varied, complex, dynamic and virtual services. That’s in addition to rapidly changing offerings that are unique to each customer.
Assuring 5G revenue opportunities will be impossible without operational agility.
Achieving operational agility
An agile, robust service assurance strategy is essential. It must be integrated across the service lifecycle and incorporate automation at every step. Operators will no longer have the luxury of taking months or years to get services up and running when the customer expects changes to take place in seconds. Failure to meet this reality will negatively impact the 5G revenue stream.
Operators need to provide dynamic end-to-end service validation using software-based virtual test agents and open interfaces. Since this validation requires no human intervention, new services can be rapidly configured and deployed.
Agile, automated processes speed time-to-market for 5G services and the revenues that accompany them. As an industry, we must collectively, and swiftly, move in this direction.
Assuring 5G revenues
The business opportunity for 5G is immense. An Intel study found that by 2025 57% of global wireless media revenues will be generated by using 5G’s super-high-bandwidth capabilities and devices. 5G is also expected to generate new market segment revenues by driving the digitization manufacturing, automotive, agriculture and more.
This is more than a technology transformation—it’s a business evolution that calls for a new approach to assurance.
An integrated approach that focuses on automation can operationally assure that 5G delivers on customer expectations and captures those anticipated revenue streams.
Follow our 5G blog series and download our Assure 5G white paper to learn more about how automation across the service lifecycle, proactive test services, analytics, and user experience evaluation will assure your 5G revenue streams.
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